Issue index
AGENCY.ASIA • Issue #04
W
ith the current economic crisis, we generally see marketers behaving in two ways; either treading cautiously – which means calling on your existing agency partners to dig deep and provide new solutions, or a more fleeting approach which is to put the business out to pitch.
54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies were invited to take part. The Survey was administered online between mid May – early June 2009, using both quantitative and qualitative questions. A total of 35 representatives from over 20 agencies participated ... 
