Monday Mar 27

Issue index

AGENCY.ASIA • Issue #04

Written by Agency.Asia
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ith the current economic crisis, we generally see marketers behaving in two ways; either treading cautiously – which means calling on your existing agency partners to dig deep and provide new solutions, or a more fleeting approach which is to put the business out to pitch.

54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies were invited to take part. The Survey was administered online between mid May – early June 2009, using both quantitative and qualitative questions. A total of 35 representatives from over 20 agencies participated ... r3-logo

Read more: Asia's Merry-Go-Round of Costly Pitches