AGENCY.ASIA • Issue #04
If you want to know about the evolution of advertising in Asia, this is the man.
He has been hailed as one of the mechanics of the Chinese advertising boom and the co-founder of the Chinese language LongXi Awards.
We caught up with him on the eve of the event ...
With all those awards? You'd be forgiven for thinking it's a hoax, but Queensland Tourism - the most award winning client in the world this year - is putting the account out to pitch.
We spoke to the Sapient Nitro creative team about their success, some lesser known facts about their own jobs as creatives, and discuss the fact that they'll soon be battling it out to keep hold of the business.
We previously spoke to two of the agency's global principles, Chris Clarke and Jennifer Tan in Agency.Asia Issue #2. This time around we thought we should touch base with the Australian creative team behind the now even more famous 'Best Job in the World' campaign for Tourism Queensland - Ralph Barnett, Merrin McCormick and Cristian Staal.
We'll make an exception just this once and lead off with some of the best work from Ogilvy's regional offices - just awarded Campaign Brief Asia's Most Creative Network. Congratulations!