Written by Agency.Asia
After selecting a shortlist of 143 from the 1118 entries submitted in the Promo Lions categories, a total of 44 winners were chosen by the international jury. The Promo Grand Prix went to Beacon Communications in Tokyo for their entry ‘Yubari’ to promote the Yubari Resort. A further 10 gold, 9 silver, 24 bronze lions were also awarded.
Asia-Pacific continues to shine - Cumminsnitro in Brisbane furthering its dominance at this year's major international awards, were the winners of the inaugural PR Grand Prix for Tourism Queensland’s ‘Best Job in the World’. The agency was featured in our exclusive Nitro interview with Chris Carke and Jennifer Tan in Agency.Asia Issue #2. Clemenger BBDO Melbourne's campaign for Four’N Twenty took gold, and JWT Beijing contined it's success with Bruce Lee for Nokia with a silver Lion, also reported in Agency.Asia Issue #2. Singapore's Y&R collected silver for its 'Save the Words' Oxford Fajar campaign.
In its first year the Cannes PR category received 431 entries from which the jury also chose to award 17 PR Lions from an initial shortlist of 37. ‘Best Job in the World’ was also awarded the Direct Grand Prix making this Cumminsnitro’s second Grand Prix of the night. 11 gold, 12 silver and 26 bronze trophies were given from a total of 1364 entries of which 180 were shortlisted.
The prestigious Direct Agency of the Year award was won by Shackleton, Madrid. Leading the Promo Jury was William Rosen, President and Chief Creative Officer of Arc Worldwide, North America. Lord Tim Bell, Chairman of Chime Communications was president of the first PR Jury and David Sable, Vice Chairman and Chief Operating Officer of Wunderman headed up the Direct Jury. All the Promo, PR and Direct winners along with their credits can be viewed here.
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