Written by Agency.Asia/LRB
Agency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in the Orient.
Rand Han, the founder of littleredbook and agency BA360: "I'm very happy to team up with Agency Asia, as I see our two websites as entirely complimentary resources". LRB mainly focuses on specific China campaign case studies, the creative and logical aspects that support them. Expect synergistic sparks to fly with the tie-up of these two teams, one that we fully expect to make this resource a great leap forward.
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