AGENCY.ASIA • Issue #03
Agency.Asia: So who are you and why are you giving your ideas away for free?
Jon & Adam: We're a pair of New York Creatives and we started the site about a month ago. We both decided to take a break from the ad world to pursue some side-projects and reinvigorate our love of coming up with ideas. We started StealourIdeas.com because both of us love coming up with ideas, but didn't have a great outlet for it. So many people in the ad world are driven by a fear that their one good idea is going to be stolen that it prevents them from coming up with more ideas. Of course, ideas get stolen all the time, sometimes unintentionally, but we were tired of holding them in. We're constantly filling our heads with ideas, and we created stealourideas.com as a place to put them & share them with the world.
Tribal DDB Amsterdam wins Film Grand Prix. Obama For America wins both Integrated and Titanium Grand Prix
The final night of the Cannes Lions International Advertising Festival culminated in the Film, Titanium and Integrated Awards Ceremony. Of the 3453 entries in the Film category, the jury, chaired by David Lubars, Chairman and Chief Creative Officer, BBDO North America, shortlisted 261 entries of which 16 were awarded Gold, 36 Silver and 35 Bronze Lions. The Film Grand Prix was awarded to Tribal DDB Amsterdam for the Philips Interactive Film "Carousel".
So if you want to get the latest news from Agency.Asia - because we're generally running late - we've included the links here. Join us today!
Some hangovers are shorter than others!
Whilst we believe it's still too early for the next party to start, there is little doubt that there are signs emerging in major economies that the exuberant stimulus packages that governments have pumped into the world's economies are having the desired effect - to keep consumers spending at a time when business expenditure is being curtailed on many fronts.
Agency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in the Orient.
In the second part of our series on BBDO, we talk to Suthisak Sucharittanonta, the Chairman & Chief Creative Officer of BBDO Bangkok - and the most awarded Creative Director in Asia.
The importance of evaluation and measuring the effectiveness of advertising and communications work goes without saying. Measuring the effectiveness of the agencies that perform the work however is generally a less rigorous process.
We thought we'd let him inspire you, as he agreed to tell us what it took to turn Yellow Pages platinum and one of the most successful viral campaigns of the year. Over to you, James ...
Last time we tried to hook up with Ruth Lee, she had just judged the outdoor category at Adfest and was back on a plane to Hong Kong before the event had officially began.
Over forty years has passed and once again, we’re living in a metric driven, cost-per-click world, where the Internet, despite all it’s creative promise, is increasingly becoming a channel primary for direct-response marketing.
Sure, the Internet is the most precise marketing vehicle ever created, but can you even remember the last time you saw a really good web ad? Didn’t think so, and that’s what we want to change - according to Gustav von Sydow from "Burt", the company behind 'Copybox'. Gustav Martner, co-founder at Burt, has only this week sold his other company - Daddy - to Crispin Porter + Bogusky. They're no strangers to interactive awards at the major international shows, so perhaps we should hear them out.
Are you feeling the pinch of this annoying global economic downturn? Is the ludicrous cost of award entries getting you down?