Tuesday Mar 28

Issue index

Greenpeace SE Asia - Bates 141

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Issue #02 - Insight

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chimpanzee

T
hey say a picture says a thousand words. Yet what if there were no more forests to photograph? No amazing shots of animals to be found?

No tigers. No orangutans. No trees. Sometimes no image can say even
more than a picture. The new campaign for Greenpeace is a fresh way to use a photo search site. It is a truly brilliant campaign.

Banners and key words promise amazing pictures of Indonesia's
natural beauty. However, the photos on the search site cannot be
found. You are then given a choice: Help Greenpeace save the animals.
Or do nothing and resume your search. Fortunately, most people are
chosing top do the first. Take a look and sign the petition.

These urls go straight to the work but it works better if you search
Yahoo! for orangutans, tigers, rainforest or one of the other keywords
that takes you to the site. You'll see what we mean.

TIGERS

ORANGUTANS

RAINFOREST

This url shows how it works


Agency: Bates141, Singapore
Executive Creative Director / Chairman: Sonal Dabral
Creative Director: Ian Barnes
Art Director: Jovan Peh / Ian Barnes
Copywriter: Ian Barnes
Strategic Planner: Ian Barnes
Interactive Producer: Aaron Gomez
Media Partner: Yahoo S.E. Asia
Programmers: Jerry Soon / Thomas Ng
Digital: Xin Interactive
Photography: Photolibrary S.E. Asia
Media Partner: Yahoo! S.E. Asia
Client:   Greenpeace S.E. Asia
Contact: Arthur Jones Dionio
Title:      Communications Manager   
Tel:        +66814451398
Email:    This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Agency: Bates141, Singapore
Executive Creative Director / Chairman: Sonal Dabral
Creative Director: Ian Barnes
Art Director: Jovan Peh / Ian Barnes
Copywriter: Ian Barnes
Strategic Planner: Ian Barnes
Interactive Producer: Aaron Gomez
Media Partner: Yahoo S.E. Asia
Programmers: Jerry Soon / Thomas Ng
Digital: Xin Interactive
Photography: Photolibrary S.E. Asia
Media Partner: Yahoo! S.E. Asia
Client:   Greenpeace S.E. Asia
Contact: Arthur Jones Dionio
Title:      Communications Manager    
Tel:        +66814451398
Email:     This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please help Agency.Asia spread the word ...
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