Monday Mar 27

Issue index

AGENCY.ASIA • Issue #02

Written by Agency.Asia
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panavision

I
n a special offer to Portfolio & Reel readers, Agency.Asia would like to provide Director’s/DOPs an ample 1GB/25minute spot to showcase their '09 reel. As an introductory special, all showreels submitted in June are 100% free of charge - and will remain as such in perptuity. No strings. People viewing your reel can share it on popular social networks, via email, and using embeds directly from your site - without any ugly You Tube watermarks.

Read more: FREE showreels for Directors/DOPs on Agency.Asia

 
Written by Jeffree
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adfab2

L
OOK represents in Australia and Asia Pacific a collective of award winning photographers that are at the top of their game from all over the world. Between them they have accumulated awards of notoriety including Cannes Lions, Asia Pacific advertising awards, Axis, The One Show and at various times have nearly all appeared in Lurzer’s Archive Top 200 photographers. With them they bring diversity, their own authentic styles, specialities and creativity.

LOOK production has been at the forefront of producing images for over 20 years. LOOK began as one of the first photographer agents in the Asia Pacific region and quickly grew to add production services. Today, it represents around 20 photographers, advertising and fashion, including around 30 Stylists and Hair & Makeup artists globally.

 

Read more: AdFab #02 - Presents The Look

Written by Agency.Asia
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burma-behind-bars-agency-asia

T
he military in Burma does not give a damn what the rest of the world thinks of their actions. What about the companies that do business with them? Perhaps the brands that represent themselves in the media using polished images like Mitsubishi, Tiger/Heineken, Qantas - and dozens of others - won't be quite as cavalier. We implore you to read this article.

Read more: Brand Burma - Who's Doing the Business?

Written by Agency.Asia
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camel-2

F
ollowing their recent wins at Adfest, and surely with many more to come, BBDO Proximity Malaysia has excelled at The One Show awards. The Jeep campaign won two Golds,  Silver and two Bronze awards. We've already covered BBDO Guerrero in this edition of Agency.Asia, which is to be followed by the network's Bangkok arm in our next edition ... and now this. Congratulations to BBDO/Proximity - and Malaysia - and it looks like we will now have to title our series of interviews, "BBDO - A Tale of Three Asian Cities".

Read more: BBDO Malaysia "Jeep" One Show Gold!

Written by Agency.Asia
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chimpanzee

T
hey say a picture says a thousand words. Yet what if there were no more forests to photograph? No amazing shots of animals to be found?

No tigers. No orangutans. No trees. Sometimes no image can say even
more than a picture. The new campaign for Greenpeace is a fresh way to use a photo search site. It is a truly brilliant campaign.

Read more: Greenpeace SE Asia - Bates 141

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Carmen Soo

Carl Ng

M
odels. An essential part of many successful advertising campaigns - and often difficult to find when you need them most. Agency.Asia intends to build the most comprehensive registry of talent across the Asia-Pacific for art directors and clients looking to source the best of the best. You will see the link at the top of the Agency.Asia site, broken down by country. If your modeling agency wishes to submit your best male and female talent to this resource then visit our how to submit page. This is a FREE service to our readers and the modelling world. We trust you will find it useful.

Read more: Agency.Asia Models of the Month

Written by Agency.Asia
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consumer-retail-logo-1654540-l

W
e're only a month old and teething a tad, but the response we've had is fantastic. As of Agency.Asia Edition #3 in June, we'll regularly feature the best creative work across the advertising and design industries from every corner of the Asia Pacific. Get your work to us by the third week of each month and you're in with a chance ...

Read more: Submit your creative to Best of Agency.Asia!

Written by Agency.Asia
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Written by Agency.Asia
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img_0412Your bookshelf is half filled with other people’s award annuals – there is no sense in denying it. How many of us can lay claim to have one belonging to Sir John Hegarty?

N
ow is your chance to lay hands on this very hot item. Making sure that his wisdom isn’t wasted on a magazine without readers, he kindly offered his books as prizes to bolster our fledgling membership.

Winners will find that they are in pristine condition without any wine stains, pizza crumbs, Post-It Notes or dog-ears.

Read more: Who took Sir John Hegarty's book?

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Are you feeling the pinch of this annoying global economic downturn? Is the ludicrous cost of award entries getting you down?

D
o expensive media buys burn a hole in your pocket? Conferences aren't cheap - not to mention the flights there and back! Remember how expensive that last TVC was? Enter the Agency credit card.

Read more: Credit crunch. What credit crunch?

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Andrew Coppin, Coppin & PartnersHave we all survived the worst of the hang- over derived from the implosion of global excesses that threw most of the world’s major economies into recession over the past 18 months?

W
hat we know for sure is  that the current rally has been one of the biggest in the history of world markets and aren’t we happy with the performance of Asian markets as they come off a low base -  Shanghai up 35%, TAIEX up 30%, KOSPI up 21% ytd!

Traders in our region who had the courage and the mandate to play the momentum that was spawned out of some pretty pathetic US banking results back in late January should at least have enough to pay the school fees...

Read more: Andrew Coppin - The New Bull Market? NOT

Written by Agency.Asia
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Sean Lam, KineticThis man has won more interactive design awards than most people have had hot dinners. He is the co-founder and creative director of one of the hottest interactive design studios in the entire Asia-Pacific, Kinetic.

N
o, make that the entire world! Until 2008, his funky boutique shop held the record as the only interactive agency in the world to win two One Show Gold Interactive Awards in a sitting.

Without a word of exaggeration, it took us close enough to ten minutes to scroll through Sean and his team's phenomenal list of awards.

It is brimming with Communication Arts, HOW, Webby, Clio, Graphic, Cannes Lions, One Show, D&AD, FWA, Art Directors Club, Ad fest and more. You’d never hear such a haughty claim from Sean Lam, but if there's a Gold awarded, it is more than likely to have Kinetic engraved upon it...

Read more: Sean Lam

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chris AsylumChris is the founder and creative director of Asylum, a highly regarded creative company that comprises of a design studio, a retail store, a workshop and a record label.

A
sylum is defined as an ideas company. Since its inception in 1999, they have worked on cross-disciplinary projects that include interactive design, product development, environmental & interior design, packaging, apparel design, branding, and graphic design.

His work in the creative industry is recognized with more than 60 international awards including The One Show and D&AD. Asylum has also been featured in more than 30 international magazines from around the world. ICON magazine recently wrote Asylum to be "probably the best design agency in Singapore today.”...

Read more: Chris Lee, Design Director - ASYLUM

Written by Agency.Asia
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I am not egocentric

V
isual design now has a home in Asia. We are pleased to announce the birth of our conjoined sister site DESIGNWEEK.ASIA. Hopefully we will be forgiven for being a bit overdue on our second edition and for overlooking the odd typo, now you can see we weren't slacking off and it was actually sleep deprivation. Considering the caliber of our internationally awarded advertising & design scouts, we are confident that this non-for-profit resource will become nirvana for visual artists. designweek-logo-sm

Let us introduce you to the baby ...

Read more: We've had a baby!

Written by Agency.Asia
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Internet_Safety_Is_All_a_Big_Game

R
ather than being accused of criminality the online gambling industry has become pivotal in thwarting organised crime, yet ironically the Australian Federal Government has nudged gaming sites onto an arbitrary ‘blacklist’ of innapropriate things that fall under the banner of its ‘anti-porn’ initiative.

Read more: Australia’s anti-porn and internet gaming crackdown an invitation for organised crime.

Written by Agency.Asia
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Jennifer Tan

Who are Nitro? Well, they just won Best of Show at The One Show. They are also an agency with their roots firmly planted in China. The network boasts one of the richest shopping carts of prime brand property held by any independent anywhere.

F
irstly, Jennifer Tan. Presiding over one of the world's hottest young networks, this diminutive global ECD based in Shanghai is the creative matriarch behind brands such as Kraft, Mars and Conagra - and the mountain of FMCG they produce. Then throw Volvo, Nike, Virgin Blue and RBS into the mix and you've clearly got a network that is doing something extraordinary.

After more years than she'd care to mention in the business across the Asia-Pacific, Jennifer is one of the most respected branding people on shopping-planet Earth. Chris Clarke is the founder and CEO of the show. Upon meeting them, many would agree the two are indeed the human equivalent of Nitro Glycerin.

Read more: The Nitro Group

Written by Agency.Asia
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JwtPerhaps the most gratifying performance at Adfest came out of JWT Shanghai.

T
hey had a number of other agencies nipping at their heels, but ultimately their medal haul of Silver in Film and Gold for Animation in the Film Craft category.

Gold and 3 Silvers in Posters; Silver and Lotus Roots in Press; 3 Gold and Lotus Roots in Print Craft; and finally 2 Bronze awards in Outdoor won them overall Agency of the Year victory.

Credit must also go to JWT Beijing for their magnificent Nokia ‘Bruce Lee Ping Pong’ campaign which deservedly won Gold. We caught up with the Shanghai creative team, Lillie & Rafael, after they got back to home. We also spoke to Polly 'Kung Fu' Chu, chief creative officer,  JWT Beijing ...

Read more: JWT Beijing and Shanghai

Written by Agency.Asia
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We’ve met our share of advertising luminaries – but sitting down for luncheon with Sir John Hegarty was greatly anticipated.

sir-john-hegarty-bbh-asia-1

E
nvisaging that there may be some trepidation among the handful of Adfest delegates at our table, we felt that it was fitting to smuggle a few bottles of wine into the alcohol-free event. Perhaps the party poppers, glitter bombs and plastic horns were excessive, but nobody at our table complained. It’s rare you’ll find Sir John blowing his own horn, let alone yours ...

Read more: Sir John Hegarty

Written by Agency.Asia
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adfest 2009It was an interesting year at Adfest. Entries were down – by almost half - and yet it made for a better event all around in our opinion. While there was still a lot of scam work, it was mainly the clever scam work [with a few glaring exceptions].

I
t stands to reason that with less money to go around the various shows, a lot of the fillers that get entered on a wing and a prayer got knocked on the head back on the advertising agency pool tables, particularly in Mumbai, Bangkok, Singapore, Tokyo, Kuala Lumpur, Hong Kong, Sydney, Manila, Shanghai, Seoul and dozens of cities in between...

Read more: Agency.Asia Adfest ‘Made in Asia’ 2009 Report

Written by Agency.Asia
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bbdo,advertising,guerreroBBDO is perhaps the strongest advertising network globally, right now. At the 2008 Cannes Festival BBDO Worldwide was the most awarded network.

T
wo of its Asian hotshops in Bangkok and Manila perennially hover atop their own network’s highest performer tally and the global who’s who lists.

In a ‘Tale of Two Asian Cities' we are going to talk to several creative heavyweights, starting with David Guerrero of BBDO Guerrero and BBDO Bangkok’s Suthisak Suchharittanonta, in the following edition.

Both men’s teams consistently hurl high-fives as they haul metal in the world’s best shows – seemingly friendly allies. We’re going to ask both legends what it takes to be the best – because they’re too close to split...

Read more: BBDO – A Tale of Two Asian Cities