AGENCY.ASIA • Issue #02
LOOK production has been at the forefront of producing images for over 20 years. LOOK began as one of the first photographer agents in the Asia Pacific region and quickly grew to add production services. Today, it represents around 20 photographers, advertising and fashion, including around 30 Stylists and Hair & Makeup artists globally.
No tigers. No orangutans. No trees. Sometimes no image can say even
more than a picture. The new campaign for Greenpeace is a fresh way to use a photo search site. It is a truly brilliant campaign.
Your bookshelf is half filled with other people’s award annuals – there is no sense in denying it. How many of us can lay claim to have one belonging to Sir John Hegarty?
Winners will find that they are in pristine condition without any wine stains, pizza crumbs, Post-It Notes or dog-ears.
Are you feeling the pinch of this annoying global economic downturn? Is the ludicrous cost of award entries getting you down?
Have we all survived the worst of the hang- over derived from the implosion of global excesses that threw most of the world’s major economies into recession over the past 18 months?
Traders in our region who had the courage and the mandate to play the momentum that was spawned out of some pretty pathetic US banking results back in late January should at least have enough to pay the school fees...
This man has won more interactive design awards than most people have had hot dinners. He is the co-founder and creative director of one of the hottest interactive design studios in the entire Asia-Pacific, Kinetic.
Without a word of exaggeration, it took us close enough to ten minutes to scroll through Sean and his team's phenomenal list of awards.
It is brimming with Communication Arts, HOW, Webby, Clio, Graphic, Cannes Lions, One Show, D&AD, FWA, Art Directors Club, Ad fest and more. You’d never hear such a haughty claim from Sean Lam, but if there's a Gold awarded, it is more than likely to have Kinetic engraved upon it...
Chris is the founder and creative director of Asylum, a highly regarded creative company that comprises of a design studio, a retail store, a workshop and a record label.
His work in the creative industry is recognized with more than 60 international awards including The One Show and D&AD. Asylum has also been featured in more than 30 international magazines from around the world. ICON magazine recently wrote Asylum to be "probably the best design agency in Singapore today.”...
Let us introduce you to the baby ...
Who are Nitro? Well, they just won Best of Show at The One Show. They are also an agency with their roots firmly planted in China. The network boasts one of the richest shopping carts of prime brand property held by any independent anywhere.
After more years than she'd care to mention in the business across the Asia-Pacific, Jennifer is one of the most respected branding people on shopping-planet Earth. Chris Clarke is the founder and CEO of the show. Upon meeting them, many would agree the two are indeed the human equivalent of Nitro Glycerin.
Perhaps the most gratifying performance at Adfest came out of JWT Shanghai.
Gold and 3 Silvers in Posters; Silver and Lotus Roots in Press; 3 Gold and Lotus Roots in Print Craft; and finally 2 Bronze awards in Outdoor won them overall Agency of the Year victory.
Credit must also go to JWT Beijing for their magnificent Nokia ‘Bruce Lee Ping Pong’ campaign which deservedly won Gold. We caught up with the Shanghai creative team, Lillie & Rafael, after they got back to home. We also spoke to Polly 'Kung Fu' Chu, chief creative officer, JWT Beijing ...
We’ve met our share of advertising luminaries – but sitting down for luncheon with Sir John Hegarty was greatly anticipated.
It was an interesting year at Adfest. Entries were down – by almost half - and yet it made for a better event all around in our opinion. While there was still a lot of scam work, it was mainly the clever scam work [with a few glaring exceptions].
BBDO is perhaps the strongest advertising network globally, right now. At the 2008 Cannes Festival BBDO Worldwide was the most awarded network.
In a ‘Tale of Two Asian Cities' we are going to talk to several creative heavyweights, starting with David Guerrero of BBDO Guerrero and BBDO Bangkok’s Suthisak Suchharittanonta, in the following edition.
Both men’s teams consistently hurl high-fives as they haul metal in the world’s best shows – seemingly friendly allies. We’re going to ask both legends what it takes to be the best – because they’re too close to split...