AGENCY.ASIA • Issue #01
The Ian Stewart Rapport. Anything But Antisocial.
If you want to be fully hip to the next big thing in social marketing, Ian Stewart is the last word in Asia.
While the marketing industry is lamenting its own economic infirmity, many of us have only the most elementary understanding of the health of the very brands that we work with ...
Jureeporn “Judee” Thaidumrong is one of Asia’s most awarded talents. Unless you hail from magical Thailand, she unquestionably boasts one of the most unpronounceable names in the advertising business too ...
Edmund Choe is one of those bizarre creative types who genuinely don’t derive pleasure from being in the spotlight. This must prove prickly as he keeps winning awards that draw colossal amounts of international interest. Take the last Cannes Festival. The Ringmaster’s Saatchi & Saatchi Malaysia team clinched an exceptional five awards – which is just the tip of their iceberg.
As part of what will become a regular series of insights into branding success stories, we caught up with the Tokyo-based Global ECD of McCann Erickson, Jeremy Perot, and Eli Friedman, Senior Director Xbox Global Brand Marketing.
They call him a ‘rising star’ but Dominic Khoo is already among the very best in the world...
Where you might expect to find a weighty ego we instead discovered a talent with a cheeky grin and a whopping social conscience.
It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads.
People still make ads and ads are still an important part of developing communications campaigns, just like film and photography are an important part of making most advertising. But you cannot describe advertising as the film industry. Describing brand communications as advertising is equally myopic and inadequate...
He is a creative director at one of Australia’s preeminent agencies, Clemenger BBDO Melbourne, and considered to be among the very best creatives in Australia.
Alex Yoong - the first ethnic-Chinese driver to ever earn a drive in a Formula One team - is no different. He is among the best. This promising driver is now on the other side of the pit wall with his own outfit, Axle Motorsport.
As any interviewer soon learns, there is depressingly little to say about Neil that hasn’t already been said. Rather than lament this fact and our own lack of imagination, we seized upon a novel idea. Actually, it was a small book about 3 inches square called Quirky Questions. This promised us over 150 entertaining conversation “sparkers” to complement our own questions. We chose a few sparkers that ostensibly felt appropriate when interviewing the man who has won more creative awards than any other.
Our interviewers had to draw straws to see who’d interview the enchanting Adeline Tan of The Talent Business. We asked the Head of Creative Talent, Asia Pacific, how the industry is coping with the economic crisis - and what creatives must do to keep their head above water.