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Total: 34 results found.

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21. JWT Beijing and Shanghai
(Issue #02/Interviews)
... 24 hours. Then we launched the full version with the product shot and website address where people could order the limited edition phone. It is in fact a well planned e-marketing campaign. We were thrilled ...
22. Sir John Hegarty
(Issue #02/Interviews)
... or indeed marketing recognizes the BBH black sheep. Far fewer would associate that fellow with your exceedingly picturesque vineyard in France. One presumes that it is remarkably Zen being a winemaker ...
23. Jim Aitchison: Back to Batey Ads
(Issue #02/Interviews)
... always began with the people at the top: shared marketing visions and mutual respect. Ian would act as Brand Guardian, a role he relished and excelled at. He could always spot a false note in brand ...
24. The Ian Stewart Rapport
(Issue #01/Interviews)
The Ian Stewart Rapport. Anything But Antisocial. If you want to be fully hip to the next big thing in social marketing, Ian Stewart is the last word in Asia. Without a hint of exaggeration, he knows ...
25. Andrew Coppin - Return On Investment
(Issue #01/Interviews)
While the marketing industry is lamenting its own economic infirmity, many of us have only the most elementary understanding of the health of the very brands that we work with ...  You remember, the companies ...
26. The Jureeporn Thaidumrong Hour
(Issue #01/Interviews)
... subjects because I always got respectable grades and my teachers and parents steered me in that path. Studying business allowed me to see the whole picture, and when we came to marketing I discovered that ...
27. McCann and Microsoft - The X-Factor
(Issue #01/Interviews)
... Xbox Global Brand Marketing. The whitewash of Microsoft Xbox Halo 3 across all the international awards - and Halo 3 boasting more than US$300 million in sales in its first week - made McCann and Microsoft ...
... truly attained the cache of 'finance' or even, God forbid, 'marketing' in the world of business but it did attain a degree of respect and was referred to as an industry. "I work in the advertising industry" ...
...  Agency.Asia: We ask each guest to nominate a marketing person or indeed a brand that they feel our readers would be interested to hear about in ...
30. The Neil French Interview
(Issue #01/Interviews)
... a handful of new categories to recognize the Best Use of Search Engine Marketing, Best Use of Ambient, and Best Social Media Applications, as well as Best New Ground-Breaking Innovation. Are there simply ...
... and production, media planning and buying, and account service. But are disciplines required beyond traditional communications?  -  e.g., direct response, trade marketing or interactive? Finally, are ...
The first installment of Insight Asia with R3, delving into the relationships between the agencies and the clients. Featuring Asia's only consultancy to help marketers and their agencies improve their ...
The first installment of Insight Asia with R3, delving into the relationships between the agencies and the clients. Featuring Asia's only consultancy to help marketers and their agencies improve their ...
34. Adeline Tan of The Talent Business
(Issue #01/Interviews)
...    As for reading materials: 1. Agency.Asia of course 2. Marketing 3. Ad Asia 4. Campaign 5. Brand Republic / Media Agency.Asia: ...

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