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... the Year at Adfest and also best of show at the Asian Marketing Effectiveness Awards. It's been another phenomenal year for BBDO and obviously Asia again played a significant part. Andrew Robertson: ...
2. The One and Only - Peter Soh
(Issue #4/Insight)
... to my next change.  I chaired a TV program with 2 beautiful co-hostesses.  Six months later, I joined Singapore Press Holdings as their marketing consultant on a 3-day week.  My tennis improved during ...
... show evidence of a campaign's success, such as the Effies or Asian Marketing effectiveness do now? Merrin: I really think adding a results-focused criterion is the best way to drive the scam out of awards ...
Several days ago, social media and buzz marketing guru Guy Kawasaki alerted his 150,203 followers to the new AdAge '25 MORE People You Should Follow on Twitter' via his own feed. In case you've been ...
5. This is Electric Pulp
(Issue #4/Insight)
... meet Electric Pulp Agency.Asia: You guys collaborated with one of the great marketing communications-communicators, Mr Guy Kawasaki, and created a website that wholly simplifies the process of aggregating ...
6. Cannes Report 2009
(Issue #03/Insight)
... taking Silver and Denmark Bronze. The coveted Advertiser of the Year trophy was presented to Volkswagen for continued inspiring and innovative marketing. Hartmut Seeger, International Advertising Director ...
They say that life begins at 40 and who are we to argue? However,  we're looking for small advertising and branding hotshops with less than 40 staff that are often overshadowed by the huge MNC agencies. ...
Perhaps one of the more inspiring creative events of the year to date was the 2009 Asian Marketing Effectiveness awards held in Hong Kong. Conspicuous by their absence in droves, however, were any agency ...
9. Suthisak Sings
(Issue #03/Interviews)
... to keep our sense with us and not panic. Agency.Asia:  We're about to visit the Asian Marketing Effectiveness Awards, now in its 7th year. According to the organisers, "AME festival will be the best place ...
... open each agency up to direct feedback about their own processes and people from their other working partners.  Marketing department personnel should be equally evaluated by agency teams. In some scenarios, ...
... open each agency up to direct feedback about their own processes and people from their other working partners.  Marketing department personnel should be equally evaluated by agency teams. In some scenarios, ...
... new solutions, or a more fleeting approach which is to put the business out to pitch. 54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies ...
There were some inspiring presentations at the Asian Marketing Effectiveness awards, however, one of the very best was from James Hurman, planning director from winning agency, Colenso BBDO. We thought ...
14. Ruth Lee
(Issue #03/Interviews)
... and Hong Kong's Kam Fan. The latter has introduced a handful of new categories to recognize the Best Use of Search Engine Marketing, Best Use of Ambient, and Best Social Media Applications, as well as ...
... becoming a channel primary for direct-response marketing. Sure, the Internet is the most precise marketing vehicle ever created, but can you even remember the last time you saw a really good web ad? ...
... website states that its Bangladesh office is responsible for marketing the company’s operations in Burma. Insurance and reinsurance is vital to the Burmese regime, find out more in our report Insuring ...
... and Behaviour change The secret to process improvement is a mindset change and a behaviour change in the marketing department.  It is recognition that the communications process is not something ...
... and Behaviour change The secret to process improvement is a mindset change and a behaviour change in the marketing department.  It is recognition that the communications process is not something ...
... and casino impresario, Mr Hwa-Min Hsu MBE. In addition to boasting a wealth of marketing knowledge and having a celebrated corporate and legal career, Mr Hsu also happens to have received one of the highest ...
20. The Nitro Group
(Issue #02/Interviews)
... their business, not just a marketing or advertising solution. Anything less, is myopically naive. When you think smart rather than big, the effect can be phenomenal. Take what we did for the ‘Best ...

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