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Total: 21 results found.

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... It’s a bit of a situation of being between a rock and a hard place, as agencies feel the pressure of reduced clients’ budgets, but are risking more and more in their attempt to increase new business. It ...
... was what created great advertising. Over forty years has passed and once again, we’re living in a metric driven, cost-per-click world, where the Internet, despite all it’s creative promise, is increasingly ...
3. AdFab #02 - Presents The Look
(Issue #02/Insight)
... Australia, and cast for all markets. Moving forward, it’s exciting times for LOOK as it expands into new international markets. Over the years, LOOK has evolved with the industry requirements and is ...
... client-agency disharmony. So work out upfront “who is putting the dishes away” - and how and when it’s expected to happen and those niggling issues shouldn’t blow out to full scale relationship collapse. ...
... client-agency disharmony. So work out upfront “who is putting the dishes away” - and how and when it’s expected to happen and those niggling issues shouldn’t blow out to full scale relationship collapse. ...
... banks clean up the mess I don’t think it’s a very good time for bravery in this market and remain convinced that there are still plenty of risks and average corporate earnings reports ahead of us yet ...
7. Sean Lam
(Issue #02/Interviews)
... upon it... Agency.Asia: It’s rare to see a list of awards as long as your own coming out of a huge multinational agency with offices spread from Sao Paulo to Sydney, yet your relatively teeny Singapore ...
8. Chris Lee, Design Director - ASYLUM
(Issue #02/Interviews)
... for some mom n' pop magazine store? I can understand if you’re a student and you need to have a few pieces to show off your potential but for companies to do that it’s really sad. The worst part about ...
9. The Nitro Group
(Issue #02/Interviews)
... occasion when I do enter, I’ve always asked the client to receive the award. It’s easy enough to write an ad to impress your peers but for a client to buy that vision, that’s a client that should be ...
10. JWT Beijing and Shanghai
(Issue #02/Interviews)
... – this surely won’t be the last award you win this year for Shan Shui. It’s always fantastic at an event like this to look around and see nobody muttering ‘scam’ under his or her breath. It was clearly ...
11. Sir John Hegarty
(Issue #02/Interviews)
... at our table complained. It’s rare you’ll find Sir John blowing his own horn, let alone yours ... So, the scene was set and the repartee began. Given he is the chairman and global ECD of one of ...
12. BBDO – A Tale of Two Asian Cities
(Issue #02/Interviews)
... feel? It’s like your Mom announcing that your younger brother is better at schoolwork and infinitely more handsome. Of course, you’re going to say, “Yes - he said we were a jewel, not the jewel”. ...
13. The Ian Stewart Rapport
(Issue #01/Interviews)
... what we’ll broadly call ‘social networking’ sites, just a few of which we’re showing here? Ian Stewart: It’s absolutely crazy how many people are on these sites, how much time we spend on them, how much ...
14. The Jureeporn Thaidumrong Hour
(Issue #01/Interviews)
... Judee prior to Adfest and discussed everything from partying and politics to award overload. Agency.Asia: It’s been a hell of a tumultuous period for Thailand and arguably one of the most damaging for ...
15. Edmund Choe - The Amazing Saatchi-Man
(Issue #01/Interviews)
... with Saatchi for over 18 years. I wish I could give you a whole page on what it’s like to be with this company all these years, but the truth is it’s all a blur to me. All I can remember is having a blast. ...
16. McCann and Microsoft - The X-Factor
(Issue #01/Interviews)
... with our logic, but wouldn’t this be the time for brands to be pushing their barrow and their budgets harder than previously and increasing their market share? Jeremy Perrot: It’s always easy to ...
17. Ant Keogh - the "BIG AD" man
(Issue #01/Interviews)
... advertising.” It’s all very confusing. What are your thoughts about ideas, inspiration and influence! Check out Ant's TVC here. Ant Keogh: Advertising ...
... especially when trying to see them about Motorsports. Most sponsors are unsure how to leverage of sponsorship with a race team and it’s all about painting a complete picture of how to do just that. Agency.Asia: ...
19. The Neil French Interview
(Issue #01/Interviews)
... time to time. Which is why my public persona edges towards self-deprecation…however much that stance is not honestly felt at the time! It’s interesting that the first two calls I had when I arrived back ...
20. Adeline Tan of The Talent Business
(Issue #01/Interviews)
In an industry where headhunters spend an excessive amount of time introducing customers and talent over lengthy liquid lunches, it’s refreshing to meet one who isn’t a candidate for rehab. Our interviewers ...

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