Monday Mar 27
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Total: 36 results found.

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21. JWT Beijing and Shanghai
(Issue #02/Interviews)
... it has given the Nokia brand globally. The inspiration behind the idea comes from the teams’ love for Bruce Lee personally. We are big fans of him. That’s why we understand what kind of tricks will ...
22. Sir John Hegarty
(Issue #02/Interviews)
... again be marketing your own niche brand. Sir John Hegarty: It’s very interesting making your own brand. Suddenly you have to make all the important decisions yourself. Instead of just making recommendations. ...
23. BBDO – A Tale of Two Asian Cities
(Issue #02/Interviews)
... that make people hungry for brands though, is it? That’s putting the cart before the horse. You have to sell the concepts to an altogether tougher audience than the work’s ultimate recipients will ever ...
24. Jim Aitchison: Back to Batey Ads
(Issue #02/Interviews)
... can any agency survive merger and acquisition, gutting and rebranding? As I said earlier, you build an agency by committing yourself to it body and soul, like entering the priesthood. You don't have ...
25. The Ian Stewart Rapport
(Issue #01/Interviews)
... to nominate a marketing person or indeed a brand that they feel our readers would be interested to hear about in the next edition. Someone has already requested Google. Who would you like to nominate here? ...
26. Andrew Coppin - Return On Investment
(Issue #01/Interviews)
While the marketing industry is lamenting its own economic infirmity, many of us have only the most elementary understanding of the health of the very brands that we work with ...  You remember, the companies ...
27. McCann and Microsoft - The X-Factor
(Issue #01/Interviews)
As part of what will become a regular series of insights into branding success stories, we caught up with the Tokyo-based Global ECD of McCann Erickson, Jeremy Perot, and Eli Friedman, Senior Director ...
It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in ...
... brand ambassadors for their team’s numerous sponsors. Alex Yoong - the first ethnic-Chinese driver to ever earn a drive in a Formula One team - is no different. He is among the best. This promising driver ...
30. The Neil French Interview
(Issue #01/Interviews)
... their advertising agency to receive the plaudits - on the assumption that each brand’s success must be in part due to its advertising agency. It is sure to be a telling exercise to observe which agencies ...
... improvement. Is it improving brand perceptions vs. leading competitors? Or achieving an increase in inquiries to a phone number or website? Or is it generating awareness of an important piece of news ...
... where agencies are not engaged as strategic partners but rather executional suppliers. When engaged in this way they have a limited investment in the clients’ business and brands, a naturally limited ability ...
... where agencies are not engaged as strategic partners but rather executional suppliers. When engaged in this way they have a limited investment in the clients’ business and brands, a naturally limited ability ...
34. Adeline Tan of The Talent Business
(Issue #01/Interviews)
... sorts of books with scraps of yellowed print ads in them and old dusty DM’s from the 90’s. Err, you’re an ad man/ branding guru, is this how you’d like YOUR OWN BRAND to be perceived? At the end of the ...
35. Submit to Agency.Asia
(Uncategorised Content)
... you want to show the advertising world your agency's brand new television campaign, then click on the 'video' tab here, or that you'll see at the top of the Agency.Asia pages. That will take you to our ...
36. Brandwise
(Section)
Goh Shu Fen co-founded R3 in 2002, still today, Asia's only consultancy to help marketers and their agencies improve their efficiency and effectiveness - a coach to help marketers play better. She started ...

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