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... ideas in your portfolio - but some ads target award judges and creative directors at the expense of the brand. That's not work - that's a game. I'm a big believer that great ideas get results, and when ...
2. Cannes Report 2009
(Issue #03/Insight)
... 11 Golds, 21 Silvers and 35 Bronze, whilst trophies in the Radio category reached 1 Gold, 2 Silvers and 11 Bronze. The Media Jury was chaired by Nick Brien, President and Chief Executive Officer of Mediabrands; ...
They say that life begins at 40 and who are we to argue? However,  we're looking for small advertising and branding hotshops with less than 40 staff that are often overshadowed by the huge MNC agencies. ...
... not, however, unite creatives with effectiveness. It didn't introduce them to some of the leading strategists, branding gurus and groundbreaking trends from across the world.  It couldn't, because they ...
... Coppin is of one of the most respected financial advisers and arbitrage experts in the Asia-Pacific today. Which brands are terminal? Which are prospering? Which stocks should we be buying - or perhaps ...
6. Suthisak Sings
(Issue #03/Interviews)
... to discuss, learn and celebrate 'proven creativity' in the region". What we find disheartening is that the event is overrun by the world's major brands and a legion of hugely successful marketing gurus, ...
7. Brand Burma
(Issue #03/Interviews)
... up a regime that keeps 48 million people in the most desperate poverty. Part #1 Brand Burma: Who's doing the business? here     Michael Stipe of R.E.M. on Aung San Suu Kyi of Burma ...
... - The Buzz As 2008 began, our client was justifiably troubled by the public's view of their brand. The Yellow Pages was something your Mum kept in the cupboard underneath the telephone, and pulled ...
... to consistently produce cutting edge design and branding that kicks proverbial ass. Ant Keogh - Widely considered to be one of the leading creative people in Australia, Ant is the maestro of mixing ...
10. Ruth Lee
(Issue #03/Interviews)
... a decade ago. Also, tactical advertising now dominates the Hong Kong advertising front, whereas China invests more on pure branding exercises - investing even in China as a brand itself. Just think of ...
... reading our content – and naturally that means that they spend considerably more time exposed to your branding. Your company will be seen by the ad industry – with a demonstrably strong leaning toward ...
... branding. Your company will be seen by the ad industry – with a demonstrably strong leaning toward the creative fraternity - from Sydney to Shanghai, Singapore to Mumbai, Kuala Lumpur to Jakarta and ...
13. AdFab #02 - Presents The Look
(Issue #02/Insight)
... budget. Each photographer has a long track record of working with some of the worlds biggest brands such as Nokia, Nike, Adidas, Lexus, Sony, VW, Heineken, Asahi, Lorus, Ted Baker, Skoda, Toyota, Subaru, ...
The military in Burma does not give a damn what the rest of the world thinks of their actions. What about the companies that do business with them? Perhaps the brands that represent themselves in the ...
... They are saving at the time they should be spending and the winners will be the companies with the balance sheets and the brands that can still be there when the cleaning up and stimulus  are well past ...
16. Sean Lam
(Issue #02/Interviews)
... - other than you want your audience to interact with it, of course?  Perhaps you could point to some campaigns that have transformed a client’s brand even beyond your own great expectations. Sean Lam: ...
17. Chris Lee, Design Director - ASYLUM
(Issue #02/Interviews)
... branding, and graphic design. His work in the creative industry is recognized with more than 60 international awards including The One Show and D&AD. Asylum has also been featured in more than ...
18. We've had a baby!
(Issue #02/Insight)
...  explains his ability to consistently produce cutting edge design and branding that kicks proverbial ass. Ant Keogh - Widely considered to be one of the leading creative people in Australia, ...
... with so many breaches it could indeed be a net: "As an industry we are told that we are not allowed to advertise our brands to anybody in Australia. And as you clearly see, we don't. Furthermore, it is ...
20. The Nitro Group
(Issue #02/Interviews)
Who are Nitro? Well, they just won Best of Show at The One Show. They are also an agency with their roots firmly planted in China. The network boasts one of the richest shopping carts of prime brand ...

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