Tuesday Mar 28

Agency.Asia presents Insight Asia with R3

Written by Agency.Asia
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The importance of evaluation and measuring the effectiveness of advertising and communications work goes without saying. Measuring the effectiveness of the agencies that perform the work however is generally a less rigorous process.

Read more: Let’s evaluate … evaluation

 
Written by Goh Shu Fen
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When a new agency is appointed to a clients’ business, there tends to be two reactions…

Read more: Ground Rules and Other Forgotten Fundamentals

Written by Goh Shu Fen
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T
he first installment of Insight Asia with R3, delving into the relationships between the agencies and the clients. Featuring Asia's only consultancy to help marketers and their agencies improve their efficiency and effectiveness...

Read more: Are Chinese Agencies & Advertisers playing well together?


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