Monday Mar 27

Agency.Asia presents Insight Asia with R3

Goh Shu Fen co-founded R3 in 2002, still today, Asia's only consultancy to help marketers and their agencies improve their efficiency and effectiveness - a coach to help marketers play better. She started her career as a marketer, before joining Ogilvy and M&C Saatchi, combined for more than a decade.
In the last seven years, R3 has devoted over 50% of its focus to the China market, helping a select group of clients gain insight and improved performance into their agency relationships, while at the same time giving transparency to the industry in terms of this report and other research. Last year, R3 ran China reviews for Tiffany, VISA, Coca-Cola, Singapore Airlines and LOreal.
You can contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Written by Agency.Asia
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The importance of evaluation and measuring the effectiveness of advertising and communications work goes without saying. Measuring the effectiveness of the agencies that perform the work however is generally a less rigorous process.

Read more: Let’s evaluate … evaluation

 
Written by Goh Shu Fen
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When a new agency is appointed to a clients’ business, there tends to be two reactions…

Read more: Ground Rules and Other Forgotten Fundamentals

Written by Goh Shu Fen
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T
he first installment of Insight Asia with R3, delving into the relationships between the agencies and the clients. Featuring Asia's only consultancy to help marketers and their agencies improve their efficiency and effectiveness...

Read more: Are Chinese Agencies & Advertisers playing well together?


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